Client Relationship Management at McKesson

Description

New Jersey Discovery Forum, October 24, 2006, Case Study.
 
Tom LaDue, Director of Real Estate Relationship Managers for McKesson Corp., delivered the featured case presentation of the New Jersey Discovery Forum. Tom provided a close-up view of one of the more advanced internal CRM models in the industry.
 
Tom also focused to some degree on alliance management and strategic planning ? at least in a general sense ? along with CRM.

File Size: 349 KB

Keywords:

real estate relationship management, RERM, performance measurement, business unit strategy, organizational structure, client relationship management, CRM, business unit strategy, portfolio dashboard, balanced scorecard, change management