Fidelity Corporate Real Estate - Long Term Portfolio Location Strategy

Description

Global Innovator's Award 2007 Submission. Category 1.
 
Fidelity Real Estate Company (FREC), the corporate real estate division of Fidelity, recognized that demographic trends in the Northeast and the US as a whole would impact the size and location of the skilled labor force. This made it critical for the development of a long term portfolio location strategy based on workforce planning principles. This innovation uses demographics to develop location strategy as well as a workforce based approach in growing the portfolio. By proactively and deliberately engaging HR as a partner, this new strategy ensures that the long term location strategy is developed based on the breadth and depth of labor markets.

Keywords:

award submission, demographic, workforce, portfolio planning, strategy, HR, location strategy