Customer Relationship Management

Description

Denver Summit 2007 End User Session. Customer Relationship Management
 
Facilitator: Scott Foster, Bank of America
 

 
Team members:
 
Gig Codiga, Genentech
 
Frank Cuevas, Citigroup
 
John Happick, Lockheed Martin Corp.
 
Key findings from the End User Session. Questions discussed were:
 
What kinds of models are being used for CRE client relationship management (CRM)?
What are the key goals and objectives of a successful CRM program?
What skills and competencies are needed to be an effective CRM leader?
What is the role of the service provider in CRM?

Keywords:

Denver End User Session, CRM, customer relationship management, client relationship management, model