Using Location Intelligence to Reinvent Franchises: Dairy Queen Tastes Site Selection Success

Description

To be successful in today's competitive market, organizations in the retail, restaurant and real estate industries need to overcome a myriad of site selection challenges. Businesses need to open more stores, faster and in the optimal locations - all while trying to minimize sales cannibalization between stores and constantly evaluating which stores to close and which to renovate. Brick and mortar mistakes such as choosing the wrong site location, can drain a chain's profitability and compromise its strategic positioning within a market.
 
International Dairy Queen, Inc. is one restaurant chain leveraging location intelligence solutions and taking a more strategic approach to its real estate decisions.

Keywords:

retail, location strategy, site selection, location intelligence, franchise, Dairy Queen, data management, modeling