Education sessions are organized around nine high-level categories, or tracks, better enabling you to select the programs of specific interest to you. Track descriptions and a sampling of sessions being planned are listed here:

# 1 Life on the Other Side:
When Corporate Real Estate Executives Become
Solution Providers (and vice versa)

Professionals in internal corporate real estate (CRE) and outsourced solution provider organizations are "switching sides", furthering the current trend that is blurring the line between the two. What motivates these professionals to transition, and what challenges do they face?

Senior professionals who have "made the jump" will discuss why, and will share their observations about the shift in mindset, skills and priorities their new roles require.

Shape your career choices by understanding:
• the motivation behind switching sides
• how the shift toward greater organizational interdependence will affect you
• where to find the opportunities that align with your career goals

# 2 Enabling Collaboration and Creating
Community in an Era of Mobility

Worker mobility is a revolution in motion. Increasing numbers of workers are operating from a variety of locations and some corporations are playing "catch up" in order to support peoples' need for collaboration and a sense of community.

The Hewlett Packard Company acknowledged the challenges of engagement, knowledge transfer and innovation within its mobile work environment. New portfolio-level workplace strategies and goals provide solutions, spaces and tools for both independent and collaborative work.

Leverage the mobility trend by understanding:
• the needs and work preferences of your employees
• how to provide spaces for different kinds of work needs (head-down work, team work, creative work)
• analyzing data, testing concepts, and measuring results

# 3 The Contest, Live and Onstage:
Three Communities Compete for a Major New 'Deal'

Move over Donald Trump, The Contest is coming to town. Reality television has finally discovered where the action is - Economic Development. The Contest, created by Development Counsellors International, will pit three communities in a spirited battle for a new corporate facility while showing you how to enhance your competitive edge.

Learn to win by:
• observing how selection committees choose a winner
• watching how a successful selection case is presented
• reinventing how you look at site location competition

# 4 Managing the Portfolio Roller Coaster:
The Nortel RE Story

Nortel tripled the size of their real estate portfolio in only ten years. Just five years later, the portfolio returned to its original size. A challenging operating climate, business transformation and a radically new way of working had created a turbulent portfolio roller coaster. To better-manage the ride, they needed a novel, strategic approach that could respond to the needs of a rapidly evolving and increasingly mobile workforce.

Harnessing the resources of a revitalized sourcing framework, a new Integrated Work Environment Policy and an enhanced global CAFM system, Nortel created a management strategy that focuses on innovation and the integration of human resources to make its tactical teams strategic. The result-a new organizational mindset and a portfolio "where mobility lives."

Create dramatic portfolio results by
• discovering the impact of cross functional and interdisciplinary teams (as opposed to project teams)
• learning the power of leading the enterprise holistically through continuous integration
• focusing on how the symbiotic role of tactical teams can have a major strategic enterprise impact

# 5 Understanding Integrated Workplace Management Systems:
What, Why, How, How Long, Who

Implementations of Integrated Workplace Management Solutions ("IWMS") are increasing workforce performance and reducing costs.

In part one of this interactive session we will create a visual "road map" for implementation of an IWMS using a specialized "game board", which will demonstrate how different participants (executive sponsor, CRE leader, IT implementer, etc.) interact to design and implement an IWMS. Part two incorporates the game board in a facilitated, peer-to-peer discussion concerning implementation challenges in specific business sectors including financial services, manufacturing, utilities, pharmaceutical, government and retail.

Remove the mystery of implementing an IWMS by:
• seeing how business units come together to design and implement an IWMS
• learning from implementation challenges other organizations faced
• discovering the relevancy of an IWMS to your particular industry

A materials revolution is underway, and you can't achieve real sustainability without it. Remington Partners, IA Interior Architects and Cabot Corporation provide a non-technical overview of commercially viable nanotech materials in use right now.

Increase your competitive edge by:
• learning about the emerging field of nanotech materials - "smart" materials created through molecular manipulation
• discovering how nanotech materials have lowered costs and improved performance in actual installations
• improving work environments with electronic fabrics, mold-proof ceilings, and flooring that is impervious to dirt

# 7 Integrating and Collaborating Across
a Real Estate Supply Network

As outsourcing continues to mature and organizations seek to extract more cost from operations, new models will emerge for integrating across a supplier network that fosters cooperation and innovation.

2005 H. Bruce Russell Global Innovator's Award Winner, Royal Bank of Scotland (RBS) designed the Innovation Round Table as a part of its Embedded Culture of Innovation strategy, increasing engagement and interdependence amongst the members of its supply network. At Capital One, a new program motivating service provider collaboration is inspiring innovation and transformational ideas.

Extract costs and re-invent your supply network by learning to:
• leverage expertise and best-in-class procedures across your portfolio
• compare your portfolio with industry benchmarks
• inspire new ideas and create a network more powerful than the sum of its parts

In order to be continuously successful in a climate of never-ending change, organizations must be able to foster an environment where collaboration and new ideas are not only safe, but expected. The Walt Disney World(r) Resort not only encourages the creative process, but manages it to produce the maximum return on our investment.

Enhance your ability to sustain business success by:
• exploring how to foster an innovative environment
• examining strategies that practice collaboration
• discovering how to inspire creative problem solving in your organization

In today's market your competitive advantage is tied directly to your employees' ability to exceed customer expectations - it is your key to increasing profit.

The Walt Disney World® Resort's longstanding reputation for incredible service and friendly employees is not magic, it is sound ideology consistently applied in business. Discover how you can apply the same principles within your organization.

Improve your service quality advantage by:
• exploring the Disney methods and strategies for delivering Quality Service
• examining Disney service standards and systems
• developing ideas for applying Disney principles to your organization

An optional field experience - Service Design and Standards Integration - will help you to build ideas for quality service application within your organization. This unique excursion includes the people, setting and process design parameters for Disney's Wilderness Lodge, and a behind-the-scenes look at how an Integration Matrix integrates service standards with design.

An additional $99 fee is required to participate in the optional field experience.

The real estate group at Capital One, in partnership with HR and IT, has successfully created a portfolio of workplaces that not only inspire creativity, but also reduce costs.

Create a more productive workplace by:
• designing to support different work styles
• eliminating barriers like management resistance, budget constraints and infrastructure readiness
• aligning work with cultural values of the company

# 11 Anatomy of a Big Deal:
The Dell Computer Corporation and Samsung Stories

Dell Computer Corporation chose Oklahoma City from more than 120 contenders for a 1,000-employee call center. Samsung decided Austin - The Human Capital - was the right place for a $4 billion semiconductor plant. Both stories emphasize the changing nature of location decisions.

Leverage emerging factors of influence for better location decisions:
• use the web to disintermediate location research
• consider vacant building stock - an undiscovered asset
• human capital strategies in location selection decisions

# 12 Optimizing "Small-Site" Retail Portfolios

The challenges of managing the life cycle of a "small site" retail portfolio revolves around the often conflicting needs of the parties involved in the acquisition, build-out, management, and disposition of space. Both YUM! Brands and CitiFinancial have piloted programs that manage and optimize large volumes of small site (less than 2,500 square feet) transactions. These programs not only meet real estate objectives but also support corporate goals.

Deliver value at all points of the small-site retail portfolio lifecycle by:
• overcoming barriers to success encountered at the "local" level
• using technology to enable process implementation
• setting performance standards and engaging in ongoing training

# 13 It's NOT the Technology, Stupid - It's the Connections!
How OSCRE is Leading the Way

Would your life be easier if you had a simple way to get the right data at the right time?

The future success of corporate real estate will be driven by knowledge and insights from different sources that can be combined and analyzed, but it requires technology capable of sharing information. Getting the right data at the right time with less cost and less labor is at the heart of OSCRE.

Hear OSCRE founders (and special guests) discuss how the initiative is driving industry change and helping to charter new frontiers.

Increase your ability to provide thought leadership to your organization by:
• learning about the common pieces of data we all need, and how OSCRE is helping to get and share them
• refreshing your knowledge of standards under development and dates for their release and adoption
• examining the tangible benefits you can expect
• learning how to position yourself and your organization to take the best advantage of the OSCRE standards

# 14 Supply-side Green:
Providing Sustainable Workplaces

Rising energy costs and workers' changing expectations are two factors among many that are driving demand for environmentally sustainable workplaces. Duke Realty and their partner, Walsh Bishop, built a new multi-tenant office building in Minneapolis; when completed, the building will meet LEED(tm) standards and feature leases at prevailing market rates. In the retail sector, Melaver is increasing its competitive advantage by creating the first REIT composed entirely of sustainable buildings.

Understanding the dynamics of green office and retail markets can:
• uncover new portfolio opportunities
• accelerate the competitive advantage of leasing and occupying sustainable workplaces
• demonstrate a shift of influence on workplace sustainability from occupiers to developers

# 15 New Approaches in Outsourcing for Government:
Streamlining Property Management and Transactions

The Public Works and Government Services Canada (PWGSC) and the U.S. General Services Administration (GSA) have each responded to portfolio-wide needs by creating new relationships with their service providers. PWGSC has recently negotiated a performance-based property management contract with SNC-Lavalin Profac, which has resulted in increased quality management, performance measurement, and cost savings. The GSA has outsourced their transactions work to four different brokerage firms. These firms work as a team to deliver a streamlined approach to property acquisitions and dispositions.

Stay on top of government outsourcing trends by:
• understanding how to meet the particular needs of government
• learning about new governance frameworks for outsourced relationships between government and multiple service provider partners
• adjusting service delivery models to meet governments' needs

Create your own success story. This highly interactive session will help you to evaluate your current career status and clearly define where you want to be and how to get there.

Recognize growth opportunities and enhance your career development by:
• performing a skills "gap" analysis
• learning approaches to goal setting
• promoting "You, Inc." (strategies for self-marketing)

# 17 Change Management:
The New Corporate Real Estate Skill

As the interdependence between corporate culture, corporate objectives and workplace strategy continues to intensify, change management skills are a key success factor for every corporate real estate professional.

Expand your change management skill set by:
• recognizing the role skill plays in the long-term success of change programs
• examining how process design is as important as skill
• understanding how change processes are affected by other key success factors

# 18 Workstyles: Driving New and
Innovative Space Use Models

Explore the process of creating and delivering new workplace paradigms at Herman Miller. Defining individual Workstyles - using both the Myers-Briggs Type Indicator® and work process assessments - has enabled Herman Miller to offer a variety of workplace choices that reduce space, increase satisfaction, and enable innovative ideas to percolate.

Create an effective workplace strategy by examining:
• the impacts of mobility on the existing workplace
• Workstyles and the influence of personality
• the relationship between workplace strategy and space allocation models

# 19 Should Corporations Own Real Estate?
Beyond a Lease vs. Own Analysis

Like many corporations, Wonderware employed traditional "lease vs. own" metrics to help them analyze their real estate portfolio. A new, more strategic approach has enabled Wonderware to look beyond simple cost reduction, and to understand when it was truly important for them to own assets rather than lease, and why.

Enhance your corporate earnings by:
• determining when your firm should invest in its core business, and when it should invest in real estate
• aligning operating issues and corporate financial objectives

# 20 IWMS at Nokia:
The Solution that Drives Decisions

Nokia successfully implemented an integrated workplace management solution ("IWMS") to support the full life cycle of its real estate and drive workplace decisions. The need for increased collaboration and better access to strategic information resulted in a web based tool to integrate and automate all functional components of the real estate lifecycle - strategic planning, transaction management, request management, space and occupancy management, facility management and project management.

Increase your ability to make decisions by:
• streamlining processes
• leveraging web-based technology to support best practices
• incorporating and integrating a wide variety of cross-functional processes in your enterprise-wide solution

# 21 Converting Liabilities into Assets:
What Can Brownfields do for You?

State governments increasingly support the remediation of environmentally contaminated ("brownfield") sites through generous tax incentives and liability protection for owners. The Arker Companies, after experiencing these program benefits, now looks for brownfield sites to develop. Site owners are considering them "found" assets, and the law firm of Phillips Nizer is creating opportunity by matching sellers with developers.

Uncover hidden opportunities by:
• learning how state remediation programs can help you recoup site cleanup and hard costs associated with re-development
• understanding program requirements and benefits, both tangible and intangible (e.g. "good corporate citizen" goodwill)
• investing in the remediation of contaminated property

# 22 High-Risk Partnership
Delivers Transformational Results

In a precedent-setting initiative, the Victorian State Government (Australia) included a mandatory public tenant employment clause in its April 2003 bid request for the "Cleaning, Grounds, Garden Maintenance and Waste Management Contract" at the Collingwood and Atherton Gardens Public Housing Estates, Melbourne. The clause specified that the successful contractor would be required to draw a minimum of 25% of its workers from residents of the subject public housing development in the first three months, and 35% within a twelve month period.

This is the story of how GJK Facility Services, the Brotherhood of St. Laurence and the Victorian State Government collaborated to design an approach that resulted in commercial success and transformed the living conditions and employment prospects of hundreds of chronically unemployed public housing tenants. Prior to this initiative, the housing development had a 40% vacancy rate; today, occupancy is 100% with a waiting list, saving the Victorian taxpayers hundreds of thousands of dollars per year.

Learn to leverage high-risk partnerships through:
• selecting partners with specialized skills
• understanding operational, financial, and brand risks and how to mitigate them
• leveraging perceived barriers into tools for success

# 23 Shell Real Estate:
Lessons Learned from Hurricane Katrina

Six months after Hurricane Katrina hit New Orleans, 1300 employees were back at work at One Shell Square, the city's tallest office building. At the time, four out of five businesses in New Orleans were still closed. The journey from devastation to reclamation was led in large part by the Real Estate team at Shell.

Through innovation, leadership, and teamwork, the Shell Real Estate team created a safe haven for employees and their families, places to regroup and plan the recovery, and most importantly, a catalyst of strength in support of a revitalized New Orleans.

Improve your ability to respond to a crisis by:
• understanding that crisis response plans must include holistic solutions for families
• considering skill sets, not responsibilities, as the guide for assignments
• obtaining full empowerment from the highest levels of the company - essential to success

# 24 Creating Business Value
through Workplace Effectiveness

Creating effective workplaces that enhance user performance adds greater value to a business than cost reduction alone. It is also more challenging to achieve and requires greater insight, calls for creativity and collaboration. This session highlights the work of the CoreNet Global Applied Research Center and the new, emerging CoreNet Global Workplace Community.

By participating in this interactive discussion you will:
• gain insight and direction on effective workplace innovation
• learn how the workplace can be aligned with the objectives of the business
• see how collaboration can transform the process of designing and delivering effective workplaces

# 25 The Role of University Collaboration in
Successful Economic Development

The global war for talent is fierce - communities are competing to attract brain power that will draw the best corporate citizens. Discover how two award-winning communities are finding local universities to be lucrative and effective battle partners.

In Florida, the Metro Orlando Economic Development Commission teamed with the University of Central Florida to create the Interactive Entertainment Academy. In Virginia, Prince William County and George Mason University collaborated to encourage technology transfer and build a successful business park.

Successfully compete for talent by understanding how:
• attracting knowledge workers is different than attracting skilled labor
• university collaboration is a tool for innovative economic development
• mixed-use education campuses benefit both local businesses and university programs

# 26 Work-level Leadership:
More on One of the New Rules for Great Places to Work

Bill Jensen believes that we need to change the way we manage people, activity and results in the new workplace. In this fun and interactive follow-on to Bill's Mega-Session address on The New Rules for Great Places to Work, Jensen will examine a critical reality of today's business environment. - the talent everyone wants to keep are pushing back. Directives are being challenged in ways that leaders have never experienced before - all in the name of better work performance.

Improve your ability to keep the talent you need by:
• getting started on the new "management" you - be willing to be challenged on, and address, work level details
• getting it all done by keeping it simple
• remaining sane in an insane work world

# 27 Business Imperative - A Diverse Workforce
Recruiting, Retaining and Building

The business world is becoming increasingly diverse and competitive. As a result, building and sustaining a diverse workforce that reflects a broad spectrum of perspectives has become a business imperative for real estate services organizations. Women and minorities account for less than 4% of senior management positions. How does this persistent profile impact our future competitiveness?

Discover why the diversity of your workforce will affect the diversity of your bottom line:
• the business case for a diverse workforce
• the tools to create and maintain a high-performance culture of inclusion
• legal issues surrounding program implementation
• strategies for achieving senior-level commitment and organizational buy-in
• strategies for effectively identifying, recruiting, retaining and developing diverse entry-level and lateral hires