The 2005 North American Summit in Las Vegas features nine program tracks packed with leading practices, compelling issues and dynamic speakers from innovative companies. Here is a small sampling of the tracks and sessions being planned:
TRACK 1
TOWARD 2010
These forward-looking education programs feature new case studies that illustrate a myriad of options along the journey toward 2010, as depicted in the ground-breaking research program Corporate Real Estate 2010: Enabling Work in a Networked World.
Corporate Real Estate 2010 Update:
Experiments, Step-changes and Success Stories
How are corporate real estate professionals advancing their approaches, perspectives and skills in order to thrive in today's evolving networked enterprises? Join Barbara Hampton, Corporate Real Estate 2010 (CoRE 2010) project executive, for an update on what leading organizations are doing to guide their journey toward 2010.
Key learning points:
• The 2010 forecast, from a 2005 point of view.
• Innovations and accomplishments by organizations that are accelerating the development of their networked enterprises.
• Why more advanced business and leadership skills are required to guide the journey toward 2010.
Workplace as a Competitive Advantage
Bank of America's Corporate Workplace Group has leveraged knowledge of the changing nature of work, new technologies and process management and integration methods to create an Alternative Workplace Environments program designed to support corporate objectives for workplace effectiveness.
Key learning points:
• The workplace can be a strategic business tool that achieves and sustains competitive advantage.
• A process-driven approach that integrates traditional and non-traditional viewpoints yields new and innovative workplace solutions.
• The importance of managing expectations and measuring results.
TRACK 2
ENABLING PEOPLE & CREATING WORKPLACES
Creating environments that improve the effectiveness of the enterprise by enabling innovation, easing collaboration and reinforcing corporate culture are quickly becoming the primary value-creation strategy of corporate real estate professionals. These programs explore leading practices and facilitate debate on emerging issues.
Going Mobile: Motivations, Strategies, Results
Agilent Technologies put forth alternative strategies for going mobile, and is enjoying greatly reduced occupancy costs and significantly increased employee productivity as a result.
Key learning points:
• For mobile workers, a sense of belonging and engagement are fundamental success factors.
• Consider solutions inside and outside of your built environments
• Leading by example continues to be a strong influence in achieving and sustaining workplace change.
TRACK 3
CREATING LOCATION STRATEGIES
This brand new program track explores the implications of the global war for talent and the continued drive for new enterprise business models on location strategies, decision-making and ultimately, the strategic role of place in business success.
Negotiating the New Location Landscape:
Effective Strategies for a Changing World
Global business drivers - cost reduction, accessing talent, tapping new markets, managing risk and more - are creating a new location landscape and driving fundamental change in corporate location strategies. To be successful, community economic development approaches also must evolve and adapt to reflect this changing environment.
Key learning points:
• The impact of off-shoring and the rise of China and India.
• Creating a global network of places.
• What the future holds for U.S. communities.
• Identifying, developing and exploiting community competitive advantages.
• The changing site selection process and tips for making the "short list."
Innovations in Economic Development:
San Diego's Partnership for the New Economy
The San Diego Regional Economic Development Corporation launched its Partnership for the New Economy in order to build a knowledge-based economy from within the community. This local alliance of business, government and education is gaining recognition - including the 2004 CoreNet Global Innovator's Award - as a national model for revitalizing economies.
Key learning points:
• Look at growth and development from an internal perspective for new insights and opportunities.
• Collaborate with business and community leaders toward common objectives.
• Include youth in the strategy to assure sustainable results.
Economic Development Implications of Corporate Real Estate Management
The distributed work strategies of multi-national enterprises increasingly enable knowledge workers to choose workplaces outside of the enterprise's control and that are more closely aligned with the individual's work/life balance goals. How is this trend affecting economic development strategies?
Key learning points:
• The emergence of third places - e.g., shared work facilities or business community centers.
• Effective implementation of sustainable workforce mobility strategy must be blended with economic development in micropolitan and exurban areas.
• Access to social capital will gain prominence in the future knowledge economy.
TRACK 4
OPTIMIZING RESOURCES
Maximizing the effectiveness of the most costly and valuable assets of the enterprise is an area of strategic focus for both mature and emerging enterprises. These sessions examine the evolving role of corporate real estate professionals in the stewardship of enterprise assets.
TRACK 5
DRIVING SUSTAINABILITY & SUPPORTING CORPORATE SOCIAL RESPONSIBILITY
An investigation into the emerging role of corporate real estate in driving corporate sustainability and supporting corporate social responsibility within the enterprises and the communities in which they reside.
Excellence in Sustainable Design:
Early Adopters of LEED® CI and EB
Corporate social responsibility and sustainability goals drive innovative enterprises to become early adopters of new approaches to sustainable development. Interface and KeyCorp discuss the benefits of leveraging the new LEED® CI (Commercial Interiors) and EB (Existing Building) criteria in order to reach new levels of sustainability achievement.
Key learning points:
• Early adoption of new or "pilot" rating systems involves manageable levels of risk and opportunities for innovation and leadership.
• Transformational sustainability initiatives derive from corporate vision and commitment, and rating tools are a vehicle for realizing that vision.
• Identified cost barriers can be successfully addressed with low-cost alternative solutions.
Blueprint for a Successful MWBE Partnership
Both corporate social responsibility goals and the challenges associated with securing and retaining the right talent make an effective diversity strategy good business. Corporate real estate leaders from Coca-Cola and Wachovia, together with select MWBE partners, share lessons learned and discuss how they have effectively organized diversity initiatives within their own organizations.
Key learning points:
• The benefits of MWBE partnerships.
• Some "dos" and "don'ts" for structuring successful partnerships.
• How the new CoreNet Global database Diversity on Demand can be used as a tool to support diversity strategies.
USAA's New Sustainable Village
USAA's new campus in Phoenix, Arizona, successfully integrates complex business requirements with sustainable community objectives. This targeted mixed-use development incorporates office space and live/work opportunities into the City of Phoenix's "nodal village" concept.
Key learning points:
• Scenario-based master planning reveals new and different opportunities.
• How to build consensus and executive buy-in for a new kind of built environment that supports corporate social responsibility objectives.
• How to build flexibility into a master plan in order to enable continuous enterprise agility
TRACK 6
MANAGING PARTNERS
Increasingly, corporate real estate professionals are seeking to leverage a network of external resources that is increasing in both complexity and under-exploited opportunity. These sessions explore recent innovations in service and solutions delivery, partnership design and client relationship management.
Best Practices in Service Provider Selection Processes
Partner networks are becoming increasingly complex and continue to broaden in scope. This session features CRE and service provider executives - including Computer Sciences Corporation (CSC) and 2005 CoreNet Global Innovator's Award finalist, Harvard University - discussing their emerging models and processes for selecting an appropriate portfolio of partners, service providers and vendors.
Key learning points:
• The principles of vendor selection.
• The benefits and pitfalls of using technology to facilitate services procurement. • The important link between organizational requirements and vendor selection models.
TRACK 7
ACHIEVING INTEGRATION & LEVERAGING TECHNOLOGY
Integration of data, processes, functions and partners fuels enterprise effectiveness and competitive advantage. Integration is taking place at different levels and in varying degrees within corporate real estate and other infrastructure operating units. Increasingly, technology is a significant enabling strategy for achieving integration.
TRACK 8
EXPLORING INDUSTRY SECTORS
These programs feature unique strategies for particular business sectors (e.g., retail, government, life sciences) and offer the opportunity for corporate real estate professionals to network, learn and debate issues specific to that sector.
Beyond Green: Government Leaders Contemplate the Next Step
The Public Sector around the world is committing resources to demonstrate how to cut costs, reduce pollution and achieve measurable sustainability criteria. Join an open dialogue with senior government officials about what governments are doing to achieve these objectives and what's next on the horizon.
Key learning points:
• Discuss current green government trends, initiatives and practices.
• Gain leadership skills to move your green initiative forward.
• Learn about government success stories.
• Learn what's important for suppliers working with the government.
TRACK 9
ADVANCING SKILLS
This program track explores hot topics that impact your ongoing success, from new attitudes, skills and perspectives to innovations in leadership. These sessions present new ideas and tactics that you can use right away to improve your personal effectiveness in the work place.
Creating a Winning Atmosphere at Work
Why is it that almost no one loves being at work? Join sought after corporate coach Scott Hunter as he describes how we can begin to reclaim some of the enthusiasm, air of celebration and fundamental respect for individual human dignity that is apparent within flourishing business organizations and championship teams.
Key learning points:
• An adversarial environment in the office is not inevitable.
• The two fundamental lessons that humans have failed to learn about their own existence.
• There are specific steps you can take to promote a thriving, nurturing work environment.
Successful Partnerships: 10 Key Qualities
Successful partnerships are dependent upon the quality of the relationships that exist between the human beings in the partnership, not upon the quality of the legal documents that establish them. Celebrated corporate counselor Scott Hunter returns to the CoreNet Global Summit with fresh insights on partnership strategies that work.
Key learning points:
• True partnerships must be recognized as a form of human interaction.
• Mastering the characteristics of a successful partnership results in gaining control over the "legal" relationship.
• The importance of shared vision as an enabler of partnerships and team behavior.
Is Burnout Inevitable?
Every job provides the opportunity for both a profitable and enjoyable work life. The conscious choices that you make everyday about how you approach work will contribute to a successful, satisfying career and enable you to avoid burnout. Join Scott Hunter, respected coach and speaker, for a practical dialog about staying energized and enthusiastic on the job.
Key learning points:
• Success and true job satisfaction are not mutually exclusive.
• There are real steps you can take to enhance the enjoyment you get from your work.
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