Education programmes are organised around three high-level categories,
better enabling you to select programmes of specific interest to you.

• Workplace Convergence: Combining Office, R&D and Production
• The 21st Century Office Building: Constructing for New Ways of Working
• Unilever: VITALITY through Change

• Navigating Needs at Record Speeds
• Energy Goals, Green Standards and the Bottom Line
• Aligning Property Information to Business at the BBC
• Nanotech Materials for Truly Sustainable Construction

• Making it Happen in Emerging Markets
• The Rebirth of Birmingham
• Workplace Strategies in Dubai and the Middle East
• Central and Eastern Europe: Locating for Talent

• Monday, 11:00 to 12:30
• Monday, 15:30 to 17:00
• Tuesday, 11:15 to 12:45
• Tuesday, 15:30 to 17:00

Giannini Heverin Butcher Nepp

The world of innovative workplace strategies has traditionally been focused on headquarter-type facilities, but workplaces are converging in response to a new desire to bring together designers or researchers with the assembly team or the management teams. The results are transforming these organisations, their people, and their products and discoveries.

BMW and Pritzker laureate architect Zaha Hadid created one of the world's most innovative industrial workplaces in Leipzig, Germany. The Central Building links three car assembly plants together and mixes blue collar and white collar workers and visitors and cars in the process of production as they pass through the space on elevated conveyors. The Wellcome Trust, a scientific research charitable foundation, set out to redefine their research workplace. The results are a sustainable campus designed by NBBJ that brought scientists together by encouraging them to come out of their labs into other work settings.

• Mixing workforce staff together that are typically segregated can produce surprising cultural and productivity benefits
• Worker satisfaction and speed of innovation improve as interaction among employees is supported by equally innovative built environment
• Information sharing and mutual respect encourages new ideas and faster implementation of company initiatives

Elie Corrway Barreto

CoreNet Global 2005 Innovator's Award winner Johnson Controls will demonstrate an innovative new planning methodology that makes use of a specially-designed "game board" assessment tool, called the Solutions Navigator(tm). During the session, attendees will perform a needs assessment using the "game board" and then participate in a group needs prioritisation exercise. After the session, you can request a copy of your individual needs assessment results benchmarked against other commercial real estate organizations. Attendees will also have the opportunity to compare their results with the results from the exercise held at the CoreNet Global Summits in Las Vegas, Beijing, and Sydney.

• An innovative, new approach to strategic facilities planning
• Complete a needs assessment using a "game board" planning tool
• Compare individual priorities with those of other attendees and organizations

Bonwell Matarazzi Tourville Napier

With the rapid expansion of new markets in Eastern Europe, Africa, the Middle East, China and India, corporate occupiers are not only off shoring and outsourcing their business activities to these locations, but also growing their business through local market sales. Corporate real estate professionals encounter the challenges and opportunities in these emerging markets, and are developing the tools to navigate the increasingly complex business landscape.

Panelists from Sun Microsystems, Motorola, and Royal Dutch Shell will share their insights and experiences about doing business in emerging markets and their strategies for being successful in these challenging locations.

• Understanding the common risks inherent in doing business in an emerging market
• The outsourcing model used in mature markets is not sustainable in new markets
• Processes must be streamlined in order to achieve speed to market

Morrissey Sykes Brennan Ruiz

A materials revolution is underway, and you can't achieve real sustainability without it. Remington Partners, IA Interior Architects and Cabot Corporation provide a non-technical overview of commercially viable nanotech materials in use right now, for both new construction and building re-fit.

• Learn about the emerging field of nanotech materials - "smart" materials created through molecular manipulation
• How nanotech materials have lowered costs and improved performance in actual installations
• Improving work environments with electronic fabrics, mold-proof ceilings, and flooring that is impervious to dirt

O'Reilly Katsikakis Blanken

The Corporate Real Estate 2010 research program uncovered new workplace trends; how are these trends being reflected in the built environment? This insightful session will explore how sustainability initiatives, changing worker demographics, and the increase in mobile work are reflected in the physical configuration and construction of buildings and corporate campuses around the globe and in Europe. DEGW and Philips will present case studies and research that highlights these trends, and will show how innovative building design is linked to the corporate bottom line.

• How buildings are being designed with mobile workers in mind
• The impact of "green building" initiatives on new office construction
• The tenant's perspective - what do they want?

Weir Medlicott Pilon

The EU Energy Directive 2002/91/EC set goals for changes in energy consumption in buildings. The BREEAM and LEED® rating systems for green buildings encourage thoughtful design and construction, and aggressively address goals for improving the environmental impact of buildings. So, the question is - do the green building rating systems in common usage actually move accepted professional practice toward the goals of the EU Energy Directive? How do corporate real estate professionals navigate the rating systems in order to balance compliance with return on investment and business goals? What are the implications for the valuation of existing buildings?

In this thought-provoking session, DTZ shares timely research about the implications of the EU Energy Directive on occupiers, landlords, and valuation practice. Herman Miller follows with a case study about their journey to create a new, sustainable office building in Chippenham, England. The firm used both the U.K.'s BREEAM green building standard and the United States Green Building Council's LEED® standard as benchmarks along the way. Working side-by-side with both standards has generated an understanding of how goals and culture alter priorities and practice, and the lessons learned are nuggets of wisdom for any multi-national company operating and constructing buildings around the world.

• The impact of the EU energy standards on the corporate bottom line
• The applicability of current BREEAM and LEED(r) standards to the EU directive
• How to integrate different energy standards and measurement methods into a single project

Cameron Häring Glaudemans

Microsoft recently engaged Buck Consultants to search for a new location in which to locate an additional support centre to complement their existing locations. The search focused on South Eastern European and African markets as a way to support business development in the region, expand their network and strengthen their reach and availability to European customers. Microsoft made its final decision to locate in Bucharest, Romania.

Microsoft will share what they learned as they explored a number of potential locations, which also utilized a cost-quality-risk assessment. Practical experiences will provide insights for other multi-national corporations who are looking to do business in the region.

• Key drivers in location decisions vary depending on skills profile
• How to determine if the local workforce has the skills needed
• The importance of risk assessment in emerging markets

Asson Faria Garber

Unilever's new mission of VITALITY has been the catalyst for sweeping change across the entire business, encompassing not only their brands but their workplace. Hallmarks of this change have been the introduction of the program "One Unilever", an effort to support global growth by redesigning business processes and consolidating formerly separate business units, and Unilever's decision to superimpose VITALITY on a new headquarters in Barcelona, the result of consolidating three offices into one.

Unilever partnered with the real estate services firm Aguirre Newman to imbue their new headquarters with the VITALITY mission. Through a comprehensive change management program called "NEO", Unilever sought the acceptance and participation of its employees throughout the entire headquarters transition. Constant communication through workshops, the company intranet, newsletters, guided tours of the new facility, and a welcome committee formed by HR and IT ensured that employees were kept engaged and informed. In the first year of occupation, employee satisfaction is up, learning curves are down, and the new workspace has encouraged more client visits resulting in better client relationships.

• How corporate cultural change can be supported through workplace design
• How a comprehensive change management programme results in employee buy-in and smooth transition
• The importance of the frequency and quality of communication as a component of successful change management programme.

Cloudsdale Thornton Waller

BBC Workplace has responded to the BBC's goal of becoming an on-demand content provider by implementing an information management programme that speaks the language of business. Working with Remit Consulting, they have focused on establishing "metrics that matter" by incorporating enabling technologies that keep property information simple, focused, and timely. This strategy has allowed BBC Workplace to provide accurate, actionable portfolio information to the core business in support of sweeping changes at the BBC.

One facet of this overall strategy is how BBC Workplace captures and analyses its portfolio information. The challenge of integrating various service delivery platforms, gathering and incorporating data from different departments (HR, IT, etc.), and defining and re-engineering work processes has been met through the development of a single system of management information delivery.

• A comprehensive information management strategy will reduce cycle times and improve portfolio decision making
• Streamlining service delivery processes vastly improves your ability to manage the tactical and operational aspects of a property portfolio
• Accurate, timely information results in improved analysis and the ability to contribute effective recommendations in support of the core business

Tamburro Loftus

Until the late 1970's Birmingham was the centre of the manufacturing economy in the UK, and England's #2 city. But in the 1980's Birmingham became the notorious example of the rapid decline of manufacturing in developed Europe. The city decided to reinvent itself as a magnet for knowledge work and a place where people come to exchange information. In partnership with local businesses and developers who shared their vision, they have been successful; over the past 15 years Birmingham has become a major centre for international business and financial services.

Birmingham is now the principal conference and exhibition location in the UK, and is second only to London in retail activity (up from 13th). In 2004, the Urban Land Institute awarded Birmingham with the European Award for Excellence in Regeneration, and in October 2005 at the ExpoReal in Munich, Birmingham was designated as a European City of the Future.

• An articulated vision is the first step towards revitalisation
• Partnerships between the public and private sector are the key to a city's economic transformation
• High quality infrastructure, design of public space, and diversity are crucial to attracting today's knowledge workers.

Watton Steiner

The Middle East represents new opportunities for European corporations, but establishing a regional presence and operating in this dynamic market present unique challenges. CitySpace, a workplace solutions firm based in Dubai, has helped many organisations understand and meet these challenges in locations across the Middle East. Morgan Stanley has recently opened an office in Dubai, and will share their experience and lessons learned around adapting global corporate standards to local conditions.

• The implications of the rapid rate of development across the Middle East region (i.e. Dubai, Abu Dhabi, Qatar, etc.)
• The legal, financial, and cultural challenges of operating in a Middle Eastern country
• The real estate considerations unique to the region (i.e. floor plates specific to Dubai, HVAC and power supply challenges)