With many of the world's largest brands headquartered in London, the city has a long history of attracting world class thought leaders and innovative businesses. London combines history with financial strength and cultural diversity and has become one of the world’s most dynamic and important cities in the world.

London is one of the world's most remarkable and exciting cities. It has something to offer every type of traveler. This vibrant metropolis embraces the diverse cultures of its population, reflected through cuisine, shops, music and colorful festivals.

London is a very accessible city; it has five international airports, an efficient road network and extensive Underground, train, bus, and taxi services. The city is famous for a wealth of history and culture. Home to Britain's national art collections, the Royal family and a host of major attractions, London's rich history, striking architecture and over 200 museums offer a unique cultural experience.

Despite a population of over seven million, more than 30% of London is made up of parks and green space, greater than any other city of its size in the world. This space provides the perfect opportunity for walks, relaxation or sporting activities. London also offers some of the best shopping opportunities in the world. From major department stores to designer boutiques and street markets - the choice is immense. As if that wasn't enough, London is hard to beat when it comes to nightlife. There are huge numbers of restaurants, pubs, cinemas, theatres and nightclubs plus live music and comedy venues.