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Europe Summit 2005 - Madrid


Education Programmes

Within each 90-minute education programme time segment, you may make multiple selections from a portfolio of learning programme formats:

Compact
30-minute COMPACT programmes feature a single speaker and intimate, frank discussion conducted by an experienced moderator. These sessions deliver essential knowledge, quickly.

Creative
60-minute CREATIVE programmes focus on a single topic, feature a panel of experts or practitioners and are highly interactive. These sessions leverage the experience and participation of the people in the room to create knowledge in real time.

Classic
90-minute CLASSIC programmes follow the successful format traditionally found at CoreNet Global Summits. These programmes include one or two case study presentations and a moderated question and answer session. CLASSIC programmes explore a topic deeply and offer contrasting examples.

You could attend a Classic Summit Program, or attend a combination of two or three Creative and Compact programs optimizing your time and maximizing your learning opportunities.


Monday 19 September 2005

AM Session
Educational Programme Grid

PM Session
Educational Programme Grid



Workshop I
11:00 AM - 12:30 PM

New Ways of Working in Spain
Part I - The Telefonica Story

Moderator:
TBC

Speakers:
Javier Clemente, Director General Corporate HR, Telefonica
Rafael Serrano, Real Estate Director, Telefonica de Espana
Juan Carredano, Managing Director, DEGW
Elvira Munoz, Director, DEGW

Telefonica’s City of Communication transforms office buildings from containers to enablers, bringing together buildings, people and equipment from over 100 buildings in and around Madrid. In this comprehensive session, learn how the city optimises the companies’ resources whilst introducing a brand new way of working to both employees and partners.

Key Learning Points:
1. Leveraging changes in a company’s core business to create opportunities for CRE to add value in a new way
2. Establishing a common culture through communication and the built environment
3. Anticipating future needs by designing truly flexible spaces.

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Workshop II
11:00 AM - 12:30 PM

Innovative Partnership Models:
Single Source vs. Integrated Network

Moderator:
Larry Matarazzi, Director Workplace Resources EMEA, Sun Microsystems Ltd.

Speakers:
Ron Zappile, President, United Technologies Realty, Inc.
Julian Pinner, Managing Director, Corporate Services Group, Grubb & Ellis
Viv Hanstad-Pilcher, Director of SMB, Lexmark
Marcus Wraight, Alliance Director, Trammel Crow Company

Multinational corporations in Europe face many challenges as they look to respond quickly to the changing needs of their enterprises and their customers. Partnership and service delivery models are evolving and expanding in scale and scope - how are leading organizations pulling it all together?

Key Learning Points:
1. Explore the primary roles within networked real estate services delivery models: doing, managing and integrating
2. Understand the emergence of the integrator role and discuss different approaches for defining and executing the role
3. The challenges and risks created by “coopetition” - creating a delivery network that includes your competitors.

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Workshop III
11:30 AM - 12:30 PM

What are the Implications
of the EU Energy Directive?

Facilitator:
Joe Valente, Director of Research, DTZ

Panelists:
James Maddock, Director Global Corporate Services, DTZ

The introduction of the EU Directive on Energy Performance of Buildings is impacting legislation, the future viability of new and refurbished buildings and the asset strategies of owners and occupiers. Learn about this important initiative and join the panel in debating and discussing three potential impacts.

Key Learning Points:
1. The future demand for green buildings
2. The cost of occupation
3. Green value over green cost.

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Workshop IV
11:00 AM - 11:30 AM

A Free Building for the Salvation Army

Moderator:
TBC

Speakers:
Andrew Chadwick, Principal, Chadwick International

The Salvation Army leveraged their excellent location in London to strike a deal that resulted in a new headquarters building at no cost to them. Key to this success was an innovative partnership with a developer who was willing to take a high degree of speculative risk, and an owner willing to see the value of their real estate in a new way.

Key Learning Points:
1. Using your available assets and resources differently
2. Identifying new partners aligned with your objectives
3. How flexible workspace design enables new opportunities - a better working environment, less space, and conversion of unused land to cash.

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Workshop V
3:30 PM - 4:00 PM

Purpose-Built Accommodation for Enterprise Co-location

Moderator:
Andrew Talbot, Managing Director, HLW International

Speaker:
San Cabraal, Vice President, Discovery Networks Europe

Discovery Networks Europe’s new headquarters not only provides a new home for the channel’s programming activities but also integrates their European broadcast partner, Ascent Media, into the same building.

Key Learning Points:
1. How to integrate core business objectives into designs for the built environment
2. Co-location can be a vehicle for balancing integration and control of critical outsourced work
3. The design implications of co-locating interdependent partner enterprises.

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Workshop VI
3:30 PM - 5:00 PM

Considering Culture: Strategic Business Transformations

Moderator:
Chris Kane, Head of Corporate Real Estate, BBC Property

Speakers:
Carolin Butz, Head of CREM, Swisscom Real Estate Ltd.
Philip Tidd, Director, Europe, DEGW
Gergely Banki, Finance Director, Pepsi
Valther Kalaus, Vice President, Equis

Thoughtful and innovative workplace strategies can energize the transformation of corporate cultures. Two very different enterprises revitalize their work environments in order to reinforce brand values and invigorate the workforce.

Key Learning Points:
1. Strategies initially conceived to address real estate problems can evolve to achieve business objectives as well
2. Establishing and communicating workplace and design guidelines is a key success factor when implementing workplace change
3. When the magnitude of culture change is significant, ongoing leadership and change management is required.

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Tuesday 20 September 2005



Workshop VII
11:15 AM - 12:45 PM

New Sustainability Frontiers:
Workforces, Warehouses, What Next?

Moderator:
Nick Axford B.Sc., Ph.D, Senior Director, CBRE

Speakers:
Mike Breen, President and Managing Director, The Breen Consortium International
TBC, Breen client
John Duggan, CEO, Gazeley Properties
Frank Dixon, Managing Director, Innovest

In the context of corporate social responsibility, our sustainability focus is extending beyond traditional buildings and the natural environment to other aspects of the interdependence between people, planet and profit.

Key Learning Points:
1. Increasing competitive advantage, lowering operating costs, and improving the work environment are not mutually exclusive goals
2. Location strategy implications of sustaining human capital by meeting ISO 14001 requirements for Sustainable Employee Travel
3. How innovative warehouses that are energy plants and habitats for wildlife are becoming leading-practice distribution centers.

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Workshop VIII
11:15 AM - 12:45 PM

Workforce Mobility: New Approaches
in Europe and Around the World

Moderator:
Ken Gianini, Principal, NBBJ Ltd.
Speakers:
Dan Cooke, Director FM World Wide Field Offices, Agilent Technologies
Patrick Marsh, Corporate Real Estate manager, Agilent Technologies
Jeff Walters, Director World Wide Field Offices, Johnson Controls
Johanne Melo, Vice President, Telenor Sameer Sikander, Senior Development Manager, Telenor Real Estate
Mark Richardson, Partner - Physical Asset Management Group, IBM Business Consulting

How are enterprises supporting the ever-increasing numbers of mobile workers? Two very different organizations - Agilent Technologies and Telenor - share recent results of their innovative workforce mobility programs. These strategies support employees at headquarters and in the far corners of the world, from England and Spain to Pakistan and Bangladesh.

Key Learning Points:
1. For mobile workers, a sense of belonging and engagement are fundamental success factors
2. Change management strategy continues to be a strong influence in achieving and sustaining workplace change
3. Workforce mobility initiatives can positively impact broader organizational culture.

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Workshop IX
11:45 AM - 12:45 PM
Repeated 4:00 PM - 5:00 PM

Achieving Transformational Partnering:
Four Essential Elements

Moderator:
Jonathon Berney, Partner, EC Harris

Speakers:
Ted Pearce, Head of Property, Bank of Ireland
Carl Longworth, Head of Workplace Services, BBC Property
Third panelist TBC

The right workplace conditions can enable increased business performance, and, as a result, corporate real estate has an unprecedented opportunity to impact the enterprise at a strategic level. Successful partnering can be a vehicle for this business performance transformation. Join a discussion with corporate real estate executives about how just four elements of a successful partnership can deliver strategic impact to the enterprise.

The Four Essential Elements:
4. Operational Efficiency
5. Technology expertise or infrastructure
6. Commercial leverage
7. Organisational and behavioural change skills

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Workshop X
11:15 AM - 11:45 AM

Reuters’ New HQ:
More than a Change of Address

Moderator:
TBC

Speaker:
Peter Copley, Group Property Director, Reuters

The appointment of Reuters’ new chief executive launched a 3-year programme in which property was a key enabler of the company’s cultural transformation toward a revitalized and modern organization, acting globally. The initiative culminated in the organisation’s move to London’s Canary Wharf.

Key Learning Points: 1. The role of guidelines for smart/flexible working in advancing cultural business transformations
2. How Reuters linked its change programme with its FAST culture (Fast, Accountable, Service and Team)
3. How to link design with brand expression.

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Workshop XI
3:30 PM - 5:00 PM

Leveraging Technology to Optimise Assets

Moderator:
Barry Varcoe, Head of Group Workplace Operations, Royal Bank of Scotland Group

Speakers:
Roberto Rojas Gallego, General Manager, DBAssociates Iberia, S.A.
Germán Pérez Barrios, Director General, T-Gestiona
Johannes Ketel, Vice President, Corporate Real Estate & Services, Deutsche Bank AG
Rudolph Reagin, Vice President ,Corporate Real Estate & Services, Information Technologies, Deutsche Bank
Farid Jinian, CEO, Bricsnet

Telefonica’s T-Gestiona Group and Deutsche Bank have both embraced new technologies to help manage their widely dispersed real estate portfolios, optimize space usage and offer new services to employees and occupants.

Key Learning Points:
1. How information influences strategic decision-making and enables superior facilities management at lower cost
2. How integrating real estate information and processes - property, lease, space, maintenance, asset and transactions - provides knowledge that forwards strategic impact at the enterprise level
3. How to leverage information into revenue-generating opportunities for corporate real estate.

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