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Overview
Wellness and Learning:
Corporate Real Estate and the Individual
The CoreNet Global Summit, themed "Wellness and Learning:
Corporate Real Estate and the Individual," attracted 120
delegates for two days of learning and networking. Held at
the Hyatt Regency Resort in Coolum, Australia, a location
certainly conductive to wellness, end-users and service providers
alike enjoyed the broad range of topics, exceptional speakers and
the beautiful backdrop.
Though the summit officially started on Monday, July 28, 25
delegates arrived a day early to participate in the MCR program.
With Rodney Timm, who created the program for the region, and
Michael Joroff, a veteran in teaching the MCR seminars, as
instructors, the delegates focused on the topic of "Aligning Real
Estate and Business Strategy."
The official first day of the summit featured back-to-back
presentations, workshops and networking opportunities. Over the
networking breakfast, Rodney Timm, Leader of Real Estate Advisory
Services for Ernst and Young, gave a brief overview of the MCR
program. He explained that after the kick-off of the program at
the Summit it will continue rolling out over the next 18 months.
"The MCR is not an academic masters but a designation," Timm
explained, "that can be achieved through a series of seminars
and a final capstone."
Following the breakfast, Angus Harvey Ross, Chair of the
Brisbane Chapter, extended a welcome to all participants and
introduced Warrick Hobart, Regional Chair of Australia and New
Zealand, and CoreNet Global's CEO Peggy Binzel. "As an
organization, we downplay where we are located and instead
focus on being a global organization. This summit reminds us
of how global we truly are," said Binzel, briefly expressing her
pleasure in the MCR program so well received in the region.
With the tight schedule, the program immediately shifted to
the first general session, "Property, Wellness and Learning-a
Fundamental to Core Business," with keynote speaker Dick
Warburton, Chairman of David Jones and Caltex Australia.
"It's doing things right rather than doing the right things,"
explained Warburton, discussing risk management.
"Risk management, which can be defined as the system and
mechanism for managing a company, requires complete control
of the company structure." Warburton concluded by giving ten
golden roles of making risk management a positive aspect of
running a company. "Companies must now anticipate and be
prepared to take risks. That is the fundamental part of running
a successful business."
The delegates had a five-minute break before the launch of
the second general session with keynote speaker Michael Joroff.
Entitled, "Mind Shifts," Joroff began his presentation by saying
that "The business of corporate real estate is the business of
the business, and at the moment, the business is going through
both fundamental change and huge change."
Michael Joroff continued the session in what members
considered a "personable, futuristic, probative and
thought-provoking presentation." He covered the importance
in absolute flexibility and agility in this changing market,
the idea that the workplace is not just the office. "The
majority of knowledge workers spend only 30% of their work
time at their desk. We must rethink the notion of the workplace,
move from place-centric to people-centric."
Technology offers another venue for a mind shift.
With younger generations who are "born to be wireless and won't
know life any other way, this is the future work force we have
to look to." Multi-tasking and swarming-using technology to
spontaneously gather large groups of people, using cell phones
while with friends and connecting instantaneously to a network
of people-are just two habits of the younger generations around
the world. Joroff feels, however, that there are no real
surprises in technology rolling out in the next five to ten
years, and instead it will just consist of better services
and products.
To end the session Joroff explained the three paths in
corporate real estate: enable and coinvent, strategic alignment
and transaction management. He quoted Alan Kay saying,
"The best way to predict the future is to invent it."
Following the general session, there was a brief networking
tea break before the breakout workshop sessions. Workshop I-
"Insourcing verses Outsourcing, the End Users' Service Delivery
Experience in a Maturing Marketplace" had a panel examining
outsourcing conducted by their company. Panelists Nick Trumble
from AAMI, Peter Evans of Colliers International and Deborah
Woodall with Colonial First State Property took the delegates
through their outsourcing model, discussing high and low points
of outsourcing.
A change in plans shifted the luncheon program to an impromptu
panel discussion with Peter Collens and Bernd Neubauer. Collens,
the General Manager of International Investments in the
Department of Innovation, Industry and Regional Development for
the Victorian State Government spoke of "Invest Victoria," the
program to bring business to the Victorian region. Neubauer who
is the CEO of Economic Development for City of Brisbane mentioned
the driving force of outsourcing in today's market.
The third General Session capped off the afternoon with
speaker John Woolley, General Manager of Property for Queensland
Rail. Adding on to the information presented at the earlier
sessions, Woolley talked about risk management, specifically for
Queensland Rail. "I frighten myself of how to put this mammoth
of amount of risk into an operating program," said Woolley,
explaining the creation of the new programme the QR Property
Division. With the newly implanted system, there is a
streamlined policy, an element of flexibility and increased
comprehension.
Focusing energy and costs on four main concepts-a single area
of responsibility, increased clarification of legislative and
compliance risk, a centralized and dynamic system responsive to
a changing environment, and an improved understanding of the
governance responsibilities-is essential for maintaining a safe
business according to Woolley. "The tools that you have are
absolutely imperative. Go down the path of the areas you believe
are most important to your company and centralize your
concentration there. The rest will fall into place."
Delegates then had the option of attending concurrent
workshops or for those involved in the MCR program, the third
period of instruction. An afternoon break allowed attendees to
stretch their legs on the expansive golf course, enjoy a swim in
the pool, or walk out to the beach to reflect on the many lessons
of the day. The Gala Dinner brought everyone together in an
exotic atmosphere. Incense and candles bejeweled the brightly
covered tables and two gorgeous works of art decorated the stage.
Certainly, it was a memorable evening to wrap up a
most memorable day.
Tuesday, July 29th, dawned early for speakers, delegates and
staff with a 7:30 am breakfast. Peggy Binzel gave an update of
CoreNet Global, from day one with a vacant building void of even
desks, to today as an organization with over 7,500 members
worldwide. "It's a mindset change. Every article, every
publication, everything that we do has to demonstrate that we
are a global organization working to serve our members in every
possible way." With long-term initiatives and processes, goals
and visions, CoreNet Global is moving as fast as it can,
providing value and on-going education to all members.
With the conclusion of her update, the group moved on to the
next general session, "Leading Issues facing chain retailers in
Australian Shopping Centers." Moderator Colin West, Property
Portfolio Head of Australia/New Zealand for American Express
International, Inc., posed questions to the distinguished panel:
Bryan Ford, Managing Director of Landplan; Max Cameron, Partner
of Minter Ellison; Pat McKendry, Executive Director of National
Retail Association; and Robert Allen, Development Manager of the
Property Division of Australian Post.
"Information is power and those who have it have the ultimate
power of negation," said McKendry, in response to trade
negotiations between property owners and tenants. "Retail
business by its very nature is extremely competitive which
can make negotiations and releasing information difficult,"
Cameron explained. Confidentiality agreements, cost rates
and negotiations make the business tricky, to say the least.
West closed with some tips of the trade: before going into the
negotiation, have agreed outcome; focus on having very clear and
unemotional negotiations; and always be able to walk away.
More concurrent workshops followed, including Workshop II,
"E-Learning Management Systems and their place in Corporate
Real Estate Change Management," which directly correlated with
Michael Joroff's presentation from the previous day. Lead by
Moderator David Eades who is the National Service Leader of
corporate real estate for Knight Frank Australia, the panel
discussion featured John Hull, Managing Director of Hull
Solutions Group, Th?r?se van Maanen, Director of Business
Development of Southrock Corporation, and Graeme Wright,
National Manager of Learning Technologies for Telstra.
Centered on creating a successful e-learning program, the
session offered many factors that lead to a well-structured
program as well as positive reasons for implanting one.
E-learning enables companies to train, track and follow-up
efficiently, while simultaneously reducing costs. John Hull
summarized all the points in his final statement. "Train 20,000
people in a week. Try doing that in a classroom."
The fifth and final general session, "From Brown to Green-ESD
in Occupancy Planning," with keynote speaker Ch? Wall allowed
attendees to see several models of green buildings. Wall, Group
Director of Licolne Scott Group, and Director of Advanced
Environmental Concepts, promoted green buildings by examining all
the benefits of green buildings.
From improved employee well-being to computer radiation
output, Wall is certain that each new green building will be
the benchmark for green buildings worldwide. The general plan
is to "Create 90% in the most efficient way and have 10%
articulated for the public." There is a challenge to demonstrate
green buildings in a smart design with a fixed budget, and Wall
proved that it can be done "The future is truly green."
After a brief workshop wrap-up by Angus Harvey Ross, the
delegates enjoyed a BBQ and a luncheon program, "Outsourcing
with Attitude," with Terry Weber and Trevor Moore of United
KFPW Property Limited. Outsourcing is heading towards partnering
principles: success, accountability, trust, communication, price
and flexibility. Weber's final message included that success
depends on the environment that provides the company with
customer satisfaction, lower cost structure and a professional
approach. Weber concluded with a general statement about making
outsourcing successful. "In order to move forward, you must have
a flexible management model, knowing that both parties have skin
in the game and are taking the risk together."
The summit drew to a close with final votes of thanks to
Angus Harvey Ross, Warrick Hobart, Peggy Binzel, Christine
MacKenzie and event organizers Peter Chenoweth and Chris Martin.
The prize drawing of three Zire 71 Palm Pilots and a last goodbye
concluded the Global Summit. The MCR program continued until
Wednesday morning, with the other delegates enjoying the sunny
afternoon on the Sunshine Coast. Empowered with knowledge and
enriched by the presentations, the feedback from the summit
indicated it was definitely a worthwhile experience.
Allison Bringardner, CoreNet Global